Travis Vaught Portfolio

Welcome to the portfolio section of Travis Vaught, a seasoned marketing professional with a penchant for generating demand and scaling businesses to new heights.

My journey, spanning across esteemed institutions like Denim, AIB International, and Attract Clients Online, is a testament to my commitment to driving tangible results in the ever-evolving world of marketing.

I have an impeccable track record of turning fintech SaaS start-ups into marketing powerhouses.

Examples include:

● Creating demand at AIB International that brought in a whopping 36% YoY increase in e-learning revenue & 12% global revenue.

● Spearheaded marketing initiatives at Denim that drove demand for our Business-to-Business (B2B) SaaS and financial services, resulting in revenue growth from < $1M ARR to $6M ARR in less than a year.

● Held a leadership position at Attract Clients Online as the lead marketing coach in our Funnels & Facebook program, where we covered everything from market research to marketing funnels.

My foundation in Animation, Graphic Design, and App Development from The University of Georgia infuses a touch of creativity and technological prowess to my marketing endeavors. Dive in to witness the confluence of art and strategy, and explore the tangible metrics of success achieved throughout my career.

Below, you’ll see a few in-depth examples of marketing campaigns I’ve led and worked on for clients such as Denim, JJ Virgin, Sage Lavine, Dr. Anna Cabeca, and more.

Each portfolio example includes ad performance details, split tests, and excerpts from reports.

For questions or to connect over coffee, please call me at 706-401-4027 or email me at travisvaught02@yahoo.com.

Visit my LinkedIn profile for a list of jobs I’ve worked in the past.

Pre-Holiday Supercharger

Campaign Name: ACO: Pre-Holiday Supercharger
Amount Spent: $3000
Results: 140
Cost Per Sale: $21.43
Cost Per Unique Link Click: $1.35
Purchase Value: $2,294.94
Start: Oct 11, 2019 – Ends: Oct 15 2019

Excerpt from our report on the ECL Launch:

“From $34,011.23 in ad spend, we captured 17,509 conversions which have resulted in 45 ECL sales thus far ($44,865 in revenue puts you 40% return positive from just the front end sales). Approximately 4,500 of the opt-ins were unique users. This puts the sales conversion rate right at 1% which is expected for a $997 offer on a webinar. Approximately 40% of the budget went towards cold traffic for this launch.”

Ad Examples

5 Day Challenge Ad Example (video)

Campaign Name: ACO: ECL Live – Challenge – FB Video – Jan 2018
Amount Spent: $2,976.31
Results: 3111 Registrants
Cost Per Result: $0.96
Cost Per Unique Link Click: $1.16
Start: Dec 26, 2018 – Ends: Jan 9 2019

Ad Copy (from the 5-Day Challenge Ads)

Interesting Highlights from the launch

• The Challenge, Butts in Seats, and Workshop Recipe ads had a lowest cost per sale than the Quiz.  Allocate more funds to these campaigns in future launches.
• Surprisingly, the static creative ads are, overall, and especially for lead magnets, performing slightly better than the video ads but the difference is minimal.  The one exception was the Workshop Recipe video on IGS – Is the content or angle of this particular video different than the other videos you have recorded?
• We recommend continuing to make use of segmented lists to create highly specialized look-a-like audiences.  This resulted in a lower cost per lead for cold traffic than traditional interest-based targeting.
• For warm traffic, retargeting the engagement on your FB/IG pages had the highest cost per lead, in comparison, but it was still significantly lower than industry standard.  Continue posting content while tracking engagement in order to post similar content while responded to any public questions on posts as well. We can then retarget these users.
• Creative-wise, users responded better to images of you on stage being a leader in or in a group surrounded by a community.  There were able to see these values in you that they aspire to.
• Copy-wise, users responded better to copy of you telling a story of your struggles that overcame – because they can identify with this.
• Assets for retargeting your warm audience can be shorter, simpler, more to the point, and do not need lots of context because they are engaged and committed to you already.  You do a great job of keeping users engaged during the launch.
• 50% of users who completed the Quiz in Messenger that said they did not want the link to the Challenge still clicked it when it was sent “just in case they changed their mind.”

Black Friday Ads

Audience: LAL: List & Warm Platform Traffic

Amount Spent: $2,019.71
Cost Per Purchase: $21.72
Revenue: $7,440.16
Purchase ROAS: 3.68
Start: Nov 28, 2019 – Ends: Dec 3 2019

The Following Ad Example Resulted In:

Amount Spent: $1,044.32
Cost Per Purchase: $8.03
Revenue: $11,501.58
Purchase ROAS: 13.57
Start: Nov 28, 2019 – Ends: Dec 3 2019

Ad Copy (from the Black Friday Ads)

Pages from the launch

Thank You page (book offer)

Shown to people who purchase the book but say no to the upsell.